The world of SEO is confusing, convoluted by lies, manipulated by consultants who have less knowledge than you do, and is ALWAYS changing. Today we’re going to avoid all of this and just straight out give you 5 SEO hacks that are guaranteed to help you rank higher, faster.
What’s In This Episode?
- Long Tail Keywords (2:15)
- Longer Content (5:28)
- Voice Search (7:53)
- Page Speed (10:42)
- Local SEO (13:40)
Josh: The world of SEO is confusing, convoluted by lies, manipulated by consultants who have less knowledge than you do and it’s always changing. So, today we’re going to avoid all of that and just straight-out give you five SEO hacks that are guaranteed to help you rank higher, faster!
Welcome to Creative Juices, the show where we help you feel personally confident about your online presence. I’m your host Josh and today I’m joined by Em.
Em: Hello Josh!
Josh: How’s your 2020 thing going?
Em: It’s good so far. How about you?
Josh: Pretty good! Lots of beach, lots of tourists, lots of food. All the good things in life.
Now we have some exciting news. We are launching our SEO for Local Businesses course next week!
Josh: So in celebration, we thought that we would share with you five super easy SEO hacks that you can implement to skyrocket your website’s ranking and visibility this year. But first Em, what is the SEO for Local Business course and what can we expect?
Em: Yes, so the SEO for Local Business course is something we’ve been working on for quite a while now. And something that we found was that basically, a lot of people were getting confused or they didn’t quite understand how they can implement SEO for their local business and what that looks like basically. So, we’ve compiled literally everything that you would need to know about implementing SEO on your local business website into the one course.
Josh: Great! So it’s a deep dive, it’s very comprehensive and just a recap SEO is Search Engine Optimization. So this is a course that teaches you how to optimize your website for search engines.
Em: That’s exactly right. So like you said, we’re going to do a deep dive, and we’re going to show you the tools and everything that you need to know to implement SEO on your website.
Josh: Great! So you can find more information about our SEO course on our website and the link is in the show notes.
Now let’s get started on the five SEO hacks you can make right now!
Em: Awesome! So let’s look at longtail keywords. Now I think we’ve mentioned them before, but basically a longtail keyword might be a phrase of maybe three to six words that someone might enter into Google to make a search and find out information.
Josh: And it’s massive!
Josh: Because they make up almost 70% of all searches on Google!
Em: Yes! So the majority of searches are in fact longtail keywords. And so it’s something that you should really be utilizing and targeting for your website.
Josh: Yeah. And to make it easy to understand, just think about how you use Google. I mean personally, I use Google, I don’t really type in just a few keywords. I just type in sentences.
Em: Yeah, that’s exactly right! So the shorter keywords are actually a lot more flooded, and they’re a lot harder to rank for. But you if you can nail in on some longtail keywords, then you’ll have a much higher chance of ranking, and also the users will be more likely to use your business because there are a lot more targeted generally. So it makes a lot more sense for you to go with those keywords in the first place.
Josh: Yeah, because when I’m researching like, oh I have back pain, I type in back pain how to fix. And then if I’m looking for a physio to help me, I type in physio Newcastle. And so like a physio who can help with my back pain in Newcastle or something like that.
Em: Exactly! So it’s super targeted, and especially for local businesses, that’s a huge key that you can use longtail keywords to help grow your business.
Josh: So what are some practical tips for this? How can we find our longtail keywords?
Em: Yeah, so one thing you can do is start with your services or what you actually offer. And maybe think about some questions or things that people might ask about those services and see if you can turn that into a longtail keyword phrase that you can then form into a blog post. So if someone ends up putting that into Google, then your blog posts might show up. So something, maybe for example, you have a service on remedial massage, so maybe a question could be that someone asks is remedial massage safe during pregnancy? So that would be a great example of a longtail keyword that you could then turn into a blog post and rank in Google for.
Josh: That’s a great one! And you can also, another great tip is, Google has what they call Search Console. If you sign up for Search Console it will actually show you what people are searching for when they come to your business. And so, what you can do is you can find those longtail keywords that are already being used and then you can start to implement them into your blogs, into your website, into your marketing. And then the other thing is you can use some tools. Now you can use the online Google Keyword tool or one of our favorite ones is, you can use SEM Rush. So I will link that in the show notes as well.
So, number one was longtail keywords. What’s number two?
Em: Number two is, you should be aiming to write longer content on your website. Now I think the stats show that the search results in the top position of Google generally have about two thousand words in them.
Em: Yeah, that is crazy! That’s super long! It’s like an essay, but if you think about, if you’re writing about a topic, a longer blog post shows that it’s actually more quality. And this is because, if you’re writing about a topic and you only write maybe 3 to 5 hundred words, how can you cover one topic in just that short amount of words? So, basically how it relates to SEO is that a longer blog post that maybe has 2,000 words can go into a lot more detail about a topic, and therefore it appears a lot more quality and Google’s going to favour that.
Josh: Yeah. And so, one of the risks of this is, maybe you’re thinking well I’ll just add some random paragraphs to my content. But here’s the thing, Google doesn’t actually care about the word count but it does care about the quality of content like you were just saying.
Em: That’s exactly right!
Josh: Yeah and another fun little statistic is that longer content is shared more often on social media, which is also a big thing.
Josh: And so, what are some practical tips?
Em: Uh yes, so make sure your content is easy to read as well as being comprehensive. So just because it’s long, it doesn’t mean it has to be an essay. Keep it conversational and also keep it easier to read with things like subheadings or adding in images which will basically just help it flow better and help people stick around on your site.
Josh: And also adding in those longtail keywords that we were just mentioning!
Josh: The other thing that I would mention is for your content, there should always be a strategy behind it. You want to direct the customer to their next step, because when a customer lands on your site, they’re looking for answers. And so, maybe you up school them in their knowledge, and then you can provide them with an actual solution.
Em: Yeah. So having a call-to-action, maybe at the bottom of a post or having a ‘click to book’ button. That’s really helpful because you want people to land on your site but then you also want to convince them to convert on your site too.
Josh: Definitely! So number one, longtail keywords, number two longer content, and number three is voice search. So voice search is massive! In fact, the statistics say that by the end of 2020 50% of all searches across the internet will be voice based and by the end of 2020 30% of all searches will be done using a device without a screen, or just without touching the screen!
Em: That’s crazy!
Josh: Insane! I do this all the time. Do you use voice search Em?
Em: I don’t use it much I’m a little bit slow on the voice search but I know that it is huge.
Josh: I do it all the time! I’m driving in my car and I’m ‘hey Siri’ and then ask questions. Or I have a Google device as well, so all the time when I’m cooking ‘hey Google how many kilos is this in pounds’ or something like that. I use it all the time and so what are some tips to optimize our SEO for voice search?
Em: Well, when people are using voice search basically you’re talking and when we talk we sound a lot more conversational than when we write something or when we type something in. So one way that you can optimize for voice search is making your content more conversational and more human-like. And so using natural language throughout your content is going to really help with voice search.
Josh: Yeah. Another one is, make sure that you summarize your content in the post excerpt. So every single post also has an excerpt that you can fill out. And when someone is searching on their voice device, whether it’s a Google Home or an Apple Home, when they search for it the device responds with the post excerpt.
Josh: And so, make sure that you actually summarize your content in that post excerpt so that you’re actually giving the user the correct information instead of just your 400 words of introduction.
Em: That’s exactly right! And then another one is to focus on your local SEO. So we know that a lot of voice searches are actually location-based. So they might use ‘near me’ or ‘around me’. They’re looking for things quickly, on the go around them. Maybe they’re out and about and they want to find a cafe or something like that, so nailing in and targeting your local SEO is definitely going to help reach more voice search too.
Josh: I actually did that as well the other day. I’m driving along in my car to a birthday party. I did not have a present. ‘Hey Google I need a birthday present near me. HELP’. Maybe not those exact words, but it was localized. So number one, longtail keywords, and then longer content, and then voice search. What’s our fourth one?
Em: Our fourth one, we’re digging into a bit of technical SEO here. We’re talking about Page Speed. Page speed is so important not just for Google, but for your users in general because no one wants to wait too long for a page to load, and the time that we wait is getting shorter and shorter which really means that you want your website to load within about three seconds. And that’s what Google expects too. So you probably aren’t going to find any slow loading web sites in the top Google results. That’s just a no-no for them. So one way that you can increase your SEO optimization is by really focusing in on your page speed.
Josh: Definitely! And here’s the thing. In just fifteen years our attention span has decreased by almost four seconds!
Em: That’s crazy!
Josh: Crazy! And so, fast food has become more popular, fast entertainments, and Netflix has become more popular. No one wants to wait for advertising, no one wants to wait for…. no one wants to wait for anything!
Josh: Now on Page Speed, I do need to make one caveat and that is that if you have a greater authority in your industry, people are generally a little bit more lenient. So let’s say if I search up for the Nike page. The Nike page takes forever, because it has heaps of images and it has heaps of products but I’m going to wait because they’re the leading shoe manufacturer or shoe provider in the industry. For the rest of us, people just want fast load times. So this is this is a non-negotiable for you and your small business. And so, there are a few online tools that you can use to analyze and improve your speed. The other thing is that if you just hop onto our website, we have a button that says ‘test your site for free’. Just press that and then we tell you your site speed as well as your SEO, and your user experience, and your security, and your conversion optimization, so just hop onto the site. But what are some practical tips we can make right now?
Em: Well one of the biggest things we see is that people use images on their website that are just way too big, and the longer a website takes to load those images then it’s just going to slow down your site in general. And it really doesn’t need to be that way. So aim to keep your images, before you upload them, keep them around a hundred kilobytes, which is quite small but it’s really all your website needs.
Josh: Definitely! Also make sure that you remove all the fancy animations, and all of the fancy style that may look good, but it’s slowing down your site. And then the other thing is just get a better host. We do mention all of these things and we go into more detail in our previous episode, so make sure you go and have a listen to that episode as well. And so our last tip…
Em: And that is local SEO. So, these days around half of all Google searches are actually local and we’ve touched on it a little bit already and we will also go into it in a lot more detail in our SEO course. But basically local SEO, you’ve already got a targeted audience and a niche right there. All of a sudden you’re not competing with the whole of the Internet. You’re just competing with the businesses in your geographical area. So some tips to optimize for local SEO involve making sure your website is mobile-friendly and your pages are easily viewable on mobile. And this is because again, a lot of local searches are done on mobile when people are maybe out and about or something comes up and they want to quickly search for a business or something that they need. They’re often done on mobile, so mobile search and local SEO really go hand-in-hand.
Josh: And this thing when you look up on your mobile, local businesses, the first thing that pops up is a Map Pack.
Josh: So how do I get into the Map Pack?
Em: Well, the Map Pack. Map Pack is actually linked to your Google My Business account which is a huge awesome tool for local SEO. And it’s a free tool provided by Google that basically enables you to get into that Map Pack and people can review your business on there, they can see your photos and your details. So, making sure you have a Google My Business account and also making sure that all your details are filled out on there as much as possible is a huge step in the right direction for local SEO.
Josh: A few other things is to make sure you have a map on your website. Another good tip is that you can also link to your Map Pack listing from your website, so that’s very important. And then the other thing is make sure your longtail keywords are localized!
Em: Yes! So if people are searching for things in your local area and they’re using your town name or something like that, make sure that you include that in your longtail keywords. That’s a great way to optimize!
Josh: Definitely! And so, five SEO hacks that you can make right now is number one, longtail keywords, number two longer content, number three optimize for voice search, number four get a better page speed, number five focus on local SEO.
And so we actually go into a deep dive in all of these things in our new SEO for Local Businesses course. So I will link to that in our show notes, but make sure you have a look at it and that will give you more information than anything else. And we go deep into everything from technical SEO to local SEO, to content writing.
Josh: The other thing is, make sure that you test your site for free on our site. You just press the button on the front page of our site.
And that’s it for today! Thank You Em!
Em: Thanks Josh!
Josh: Thank you to everyone who is listening.
On episode 10, next episode, we talk about one of the most important local SEO practices and that is Google Reviews. We’ll teach you how to get more five-star Google Reviews to help your website rank better.