9 Steps to Make your Website more Trustworthy

Trust is a major factor when it comes down to asking your website visitors to take action. If anyone is going to hand over any personal details such as signing up to a mail list or purchasing a product, they’ll need to trust you!

Luckily, there’s a few steps you can take to add trustworthiness to your brand. These tips are especially important for small businesses, websites that don’t have a big reputation, or if your visitors are hearing about you for the first time.

9 Steps to make your Website more Trustworthy
1. Professional design and branding

This generally goes without saying, but if a website doesn’t look professional, I’m highly unlikely to make a purchase or hand over any of my details! A well-designed logo and great website layout will subconsciously make a huge impact on your visitors, especially as a first impression. This also includes websites that may look outdated. Keeping up with the times is a major factor in generating trust with your visitors. If your website looks like it’s from the nineties, chances are it appears abandoned and out of date.

2. Mobile Friendly

These days over half of internet users are accessing the web via mobile devices. If this doesn’t tell you your website needs to be mobile friendly, I don’t know what will! Most WordPress themes will have some sort of mobile responsive feature. Test this on a mobile device or shrink down your internet window to the smallest width to check. On mobile, websites should still be easy to read, have a collapsible menu and be easy to navigate. It won’t take long for a visitor to bounce if they have to zoom in on mobile to figure out your site!

3. User friendly

Similar to being mobile friendly, your website should be intuitive for your visitors. This means its easy to navigate and use even for first-time visitors. As above, it won’t take long for a user to find what they’re looking for on another website if yours is too hard to get around. Check if your site is user friendly here.

Making your website more trustworthy is more likely to help visitors take action | Newcastle Creative Co
4. Relevant trust factors

Generally whatever field your business is in, you will need to have a license or accreditation of some sort. Displaying these as logos or symbols are a great way to build trust with your visitors. It shows they can trust you are professional and are who you say you are. Consider displaying any educational achievements, government accreditations or awards you have received (as long as they’re relevant to what you do!).

5. Testimonials and reviews

Adding testimonials and reviews to your site is a great way to add a guarantee for potential customers. It shows others have done business with you and they’ve valued it! They are a great way to get across the line customers who may be sitting on the fence with what you offer. There is still a big wariness of making online purchases or decisions and a few testimonials will go far to add trust to your website. Read this post for more information on adding testimonials and reviews to websites.

6. Contact details

Adding your contact details to your website is an easy way to show you are a real person or business. Make sure you put them in an easy to find place. You could add your phone number to the header or make sure it’s listed on a contact page. If I’m wary of a website, I always try to find some concrete contact details. This shows me someone is willing to be tracked down if need be. Most scam websites won’t show a business address (or general location), phone number or visible email address to use.

7. Blog

Writing blog posts is an invaluable tool for building trust with an audience. We wrote a whole post on the benefits blogging can have for your business here! It’s a great way to gather an audience who is interested in your field that may eventually do business with you. Research shows that people need around seven interactions (or prompts) before they’re ready to buy! Blogging can fast-track those interactions and ensures your visitors stick around to get value from you.

8. HTTPS Secure

Nowadays if you don’t have a secure website, Google will be downgrading your SEO rankings. It’s expected your site is HTTPS secure, and that’s not just for websites that are selling things! You can check this by looking at where there’s a padlock symbol just before your URL, or if your URL starts with HTTP or HTTPS. A lot of good hosting providers will now provide a secure site automatically. If your website isn’t yet secure, talk to your hosting and visit Sucuri to get your site secure ASAP!

9. If you have display ads on your site, check what is displaying.

Ads can make a small amount of revenue off your site if you’re getting thousands upon thousands of hits. Displaying ads on a website is polarising, however if you do, you’ll want to check what ads are showing. You should be able to somewhat control what style or type of ads are displayed through the provider you use. If ads are showing that are anywhere between unprofessional or explicit – say goodbye to your user’s trust! In my opinion running ads just isn’t worth it. But in the very least, make sure they line up with your website’s category and your own values.

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