Welcome to the very first Creative Juices Podcast! Meet the Creative Juices team & hear about how their journey has informed their approach to the online space & how that can help you.
What’s In This Episode?
- Introduction (0:15)
- The purpose of Creative Juices (2:13)
- Julian’s story (3:45)
- Emily’s story (5:45)
- The business behind Creative Juices (6:53)
- Josh’s story (8:02)
- The 4 Pillars of Online Strategy (10:05)
Josh: This is the Creative Juices Podcast and we are so glad you have found us here. On this episode we introduce you to the crew and we talk through what we have learned through our journey and how that can help you.
Welcome to Creative Juices! This is the show where we help you feel personally confident about your online presence. I’m your host Josh and I am joined today by the chief man Julz.
Julz: Hey! How’re you going?
Josh: And also Em.
Em: Hey Josh!
Josh: …. the third musketeer. We’re like the three musketeers of online presence.
Julz: Yes we are!
Josh: And so we’re super excited about Creative Juices. This is the pilot episode, episode triple zero or double zero or just…
Jules: ….super exciting zero…
Josh: Yeah super exciting!
Julz: Been a long time coming…
Josh: …. been a long time coming and so this episode is also kind of like a reference episode. And so, if you’re joining us from a future episode, hello, it’s great to have you here!
Josh: Yeah, so what we are going to be speaking a little bit today about, ourselves, who we are, our journey and here’s the thing. We understand how confusing and how intimidating the online space is. I mean what’s that? What’s the buzzword at the moment? Digital Marketing.
Julz: That’s it!
Josh: What even is that?
Julz: You tell me.
Josh: Well I don’t know! I guess that’s what we’re going to be discussing.
Julz: ….something on the internet?
Josh: Something on the internet? The Digital Marketing what really is that? There’s the magic pill SEO that will make everything better, the thing that everyone says they know about but actually doesn’t know about. But then there’s social media and then there’s your website. There’s so many things in…
Julz: …the Google…
Josh: The Google! There’s the Google! And so we’ve found that everyone thinks they know about everything but when it comes down to it everyone is blurry. Everyone’s confused. No one is confident and so let’s recap.
Everyone’s confused. The audience is confused. You’re confused. No one’s clear on anything in this whole online space! So, that’s where Creative Juices comes in, because we want you to feel confident about your online presence and so Julz, chief man, what’s the purpose behind Creative Juices and how did you get to the decision of starting this show?
Julz: Ah, well it’s been a bit of a journey for me but I guess at the core of it, over my years of experience I just found that as clients came across my desk and we started chatting, more and more I found that there was this common thread. And a lot of people were coming our way who had invested a significant amount of money into digital marketing and really came out of it quite disheartened. They had no idea what they were doing. They were more confused than when they invested that money and I just felt like they were getting taken advantage of, and so, I guess, I made it a bit of a mission to go “I’m not going to be like that.” I want to offer something that’s… or be that kind of, I don’t know, light in the situation and clarity around it. So and I just wanted to help them out and help fix their problems.
Josh: Yeah because the industry is a bit of a cutthroat one.
Julz: Well it can be and quite confusing. And there’s a lot of buzz language and you know there’s so much broadness around everything.
Josh: Yeah, and so I guess Creative Juices is just to cut through all of that
Julz: Yeah! That’s it!
Josh: So you’re talking about, you mentioned that you’ve been working through it and you’ve got clients and stuff, so tell us a little bit about that journey, like where did you start? What’s your experience with all of this?
Julz: Yeah okay. Well I started back in 2004, originally from New Zealand and worked in an advertising agency called Ogilvy for six years and originally I started out as a Mac operator and a graphic designer and mostly around the print and design side of things, so making those filthy catalogues and junk mail that you got put into the letter box every week. That was me. I apologize in advance.
Josh: Using Comic Sans…
Julz: Using Comic Sans, you know hey it was 2004, and so yeah things progressed, I was there for six years and then I moved over to Aussie…
Josh: … for those of you who aren’t Kiwi that is Australia…
Julz: …and yeah I landed a job at a wine distribution company doing the direct mail marketing. So again, still print stuff and then they actually had a bunch of redundancies, made half the company redundant. Tough times, 2008 recession, it was off the back of that. And so, anyway, I decided to go home and learn all about websites and I was quite interested in applying my design skills to websites and it’s pretty much been like that ever since. So that was 2012 that I got digging into that and yes. Here I am.
Josh: Here you are!
Julz: Doing marketing!
Josh: Awesome, doing the Creative Juices podcast!
Josh: Great! So we know a bit about your story now and the other part of the Creative Juices crew Em. Em, you’ve been around the industry for a while but in a different kind of capacity. You’re actually in the blogosphere, as a blogger. Right?
Josh: And so tell us a little bit about your journey and how that landed you here.
Em: Yeah so I started blogging a few years ago off the back of an overseas trip that Julian and I took. We’re married. Yeah and so I started that a few years ago and kind of by accident I started getting traffic from Google, and so that just kind of kick started my journey into SEO, and rankings, and seeing how I could utilize traffic from Google to grow my blog really. And in recent times I’ve kind of more moved to, looking into SEO for local business so that side of things a bit more which is kind of what I’m doing more at Newcastle Creative Co now.
Josh: Yeah. So you mentioned Newcastle Creative Co and that’s actually where this whole Creative Juices podcast has come from. And we’re all at Newcastle Creative Co which is amazing.
Julz: How long have you been here for Josh?
Josh: Well it’s 2019 and I’ve been here for about a year and a half now.
Julz: Sounds good.
Josh: … and NCC actually started in what year?
Julz: Well I think it was only April 2018. Last year.
Josh: April 2018 NCC started.
Julz: Well that’s when we officially launched officially. That’s only been a quick journey but lots of experience.
Josh: A quick journey and yet incredible growth!
Julz: Incredible, exponential! Quite scary!
Josh: Exponential! And we’ve found so often that at NCC at Newcastle Creative Co, that this is where a lot of what we’re talking about on the Creative Juices podcast has come from.
Josh: We’ve got client after client who have been, in your words, been taken advantage of and they have no idea what they’ve thrown their thousands of dollars at and we want to come in and clarify it.
Julz: No I mean like you’ve got experience with that right? What’s your role? You’re more involved in….
Josh: Yeah, so I’m currently at NCC in the role of paid SEO, so more paid Google ads and I pretty much am the guy….. You know when you’re talking about like Nike sneakers and then the next day on Google and Facebook Nike sneakers ad pops up? That’s me, I’m that guy.
Em: We’ll blame you.
Josh: So that’s what I’m involved in when it comes to NCC but my experience is very unconventional. Unlike you Julian, I didn’t really do any University training.
Julz: I don’t judge man…
Josh: Well I did five weeks, I did five weeks in marketing in university and then I decided after looking through it all that this, the whole marketing in university is so outdated.
Julz: Yeah exactly!
Josh: …and it’s kind of what we’re talking about that everything changes so quickly. Everything changes so quick! And I found, I actually went into the travel industry after that and I ended up, as well as being a travel consultant, I ended up taking care of a website and their social media. And I saw so many travel agencies and other companies in different industries invest so much money in radio and TV, print marketing, traditional media. There’s a place for that but if you’re only investing in that you’re missing out on such a big opportunity.
Julz: Yeah for sure!
Josh: And so I just found myself, wherever I went falling into that role.
Julz: And now I’ve poached you!
Josh: And then you poached me and here I am!
Julz: I saw the potential and had to have it!
Josh: And here I am, the host of the Creative Juices at NCC and so one thing, that’s all about our journeys I guess. One of the things that have guided us when it comes to NCC, Newcastle Creative Co and the whole online strategy, out of all of the feedback, and all of the experience, and the combined thought of everyone involved we’ve come up with these four pillars that actually direct an entire online strategy.
Julz: Yeah exactly. And the it’s a bit “jargony” I guess, but I guess to briefly explain it, you’ve got UX or user experience, which is a little bit of a buzzword I suppose at the moment in the industry but that’s around design, functionality, basically what the user experiences when they get to your website. And I think, if user has a good experience then, that often leads to either a sale or whatever that conversion is and so that’s the next pillar which is conversion optimization. So strong call to actions whatever that looks like for your business, if it’s booked online or call us or whatever that is, so that’s conversion optimization that’s the thing that really turns that user into a conversion and makes you money. Ultimately having your website working for you and not against you.
Josh: And those are kind of connected because….
Julz: Oh totally!!
Josh: …..if a user gets onto a website and the next step or the book now button or what they’re actually looking for is clear then they will convert or become a lead or become a client which is the conversion optimization.
Julz: 100%! But then in saying that, if your user lands on your website and that website takes 20 seconds to load, they just don’t stick around. So that’s where the performance side and security side of things comes in. And that’s the third pillar so working on making sure that your website loads quickly so that users who are super impatient these days can get to where they need to be really, really fast.
Josh: Then how do they actually find the website in the first place?
Em: That’s all about SEO!
Josh: The fourth pillar!
Em: …and it’s all about, there’s people out there, your customers are out there but how well can they find you and your website? How does that happen?
Julz: So what does SEO stand for?
Em: It stands for search engine optimization. So it’s about getting your business to show up in Google, or your website, or whatever form of digital presence you have, getting it on the first page of Google.
Josh: Yeah! It’s got to do with online visibility. That’s the goal! Because if you’re not visible online then no one’s going get to your website, no one’s going to have a good experience, no one’s going to convert, which means you ultimately lose. And obviously, in that case your website’s not working for you. And so that’s kind of something that at Newcastle Creative Co we talk about. Is your website working for you or against you? And then with Creative Juices we’ve come in and we’ve gone, we want to help clarify, to you the audience all of those little buzzwords, all of those things that people say you need but you have no idea about, like what is that? And so the Creative Juices podcast is about clarifying that, it’s about helping you feel confident about your online presence and it may even go further than that. It’s a whole range of things that we’re going to be talking about and so it’s about providing value, and about providing a bit of clarity around some of these words for you, the audience, so that you can actually win, and the ultimate goal, so that your business can actually make money. Because there’s so many people who just have a pretty website and leave it at that, but a pretty website without conversion optimization, a pretty website that doesn’t get clients, what’s the point? What’s the point? And so that’s what Creative Juices is all about!
And so, this show, we’re going to be releasing regular episodes. Again, this is Episode Zero, the pilot episode and so we want to thank you audience for listening to Episode Zero. If you’ve joined us from a future episode, thank you so much for supporting us and listening to the podcast. It is awesome to have you back right at the beginning Episode Zero. And then our next episode, Episode One, we are actually going to be revealing those four key principles that should direct your entire online strategy which are the four pillars that we’ve been talking about. We’re going to do a deep dive into every single one of those pillars which will form the foundation of your strategy.
So we’ll see you on Episode 1!
Julz: See you next time!
Em: Chat soon!