5 Easy Ways To Engage Your Audience With Instagram Stories

Category: Digital Marketing
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With over 400 million daily active users, Instagram Stories is one of the fastest growing platforms out there! It has double the users of Snapchat, it’s HIGHLY engaging due to it’s personal, authentic feel, and it’s content is temporary so you don’t have to worry about it ruining your perfectly-curated feed.

Stories are an incredible way to expand awareness, engage your audience, and drive leads. But they are very unique in comparison to other social platforms. People want your stories to be real, authentic, and creative (I wrote about that here). It’s hard to balance authenticity and creativity so here are some creative ways you can use Stories now;

1. Polls & Questions.

Instagram has these great things called ‘stickers’. In particular, the ‘stickers’ that require a response are just amazing and they are great engagement tools. Just write a question, swipe up for one of these stickers, then reply to all the DMs that will roll in. Try out the ‘Poll’ sticker for Yes or No questions, or the ‘Questions’ sticker for gathering feedback or questions.

2. Behind-The-Scenes.

People want to see the inner workings of your business. Not because they’re nosy, but because they want to trust you before they commit to you or your product. They want to feel like they are a part of your day, your process, and your life. People will always choose someone they feel like they know before a stranger.

3. Limited Time Offers.

Stories are the perfect platform to run your “1-Day Only” offer. When you begin utilising Stories for exclusive offers people will WANT to follow you on Instagram. Try running an offer exclusively on Instagram and no where else, the word will spread quickly!

4. Insta Live.

Live videos are tricky and require engaging, well-prepared content. But, when you nail it, your whole audience will be notified and you will be pushed to the top of the feed. Try a live Q&A with your audience or with someone in the flesh. This is a great opportunity to post content that is too long for a normal Story so don’t waste it.

5. GIFs.

Everyone loves GIFs. That’s all that really needs to be said. Add some fun to your Stories by swiping up and choosing the ‘GIF’ sticker.

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There are so many different ways to spice up the creativity in your Instagram Stories, and these five are only scratching the surface. Just remember, don’t sacrifice consistency for creativity. Quality is definitely important but, in the case of Stories, consistency always trumps quality. Be real, stay consistent, and always deliver value.

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