FAQ – Websites & Care Plans
The first step is to test your site here. This provides us both with a report about your current site and what might need improving on.
From there, you’ll get an invite to book a discovery session with our team via zoom. We dig quite deep in these sessions to find out what you want, what your goals are and how exactly we can help you achieve them. If you don’t have a website yet or already know it desperately needs work, feel free to jump straight into a discovery session here.
For a service orientated website (like a health clinic) we generally allow between 8 & 12 weeks, depending on the scope of the project. Our deadlines work both ways and we do require clients to be timely in providing content and images, to enable us to stick to this timeframe.
We like to think of your website like a car (think Mercedes Benz) and we are the qualified mechanic who takes care of your pride and joy. Now, like any car if it’s not serviced properly it’s only a matter of time before it breaks down and will end up being a costly exercise to bring back to life.
We have seen first hand the effects on business when a website is down for even half a day. That’s why we insist on a care plan, we want to see your website running at 100% all of the time.
Care plans include all of the monthly software maintenance and updates, but the big difference is that you’ll get your own communication channel via Slack where you will have access to our team for support, questions & website updates.
Our standard website projects start from around $4000. However everyone’s needs are different, which is why we’ll host a discovery session with you before offering you a quote.
Yes! In fact, we prefer to host your site when you build with us. We offer fast & reliable hosting as part of our website care plans, which also enables us to ensure your website performs well.
Yes! A lot of SEO practises such as security, fast load times, good user experience and local schema markup are included when we set up your website. These technical SEO factors can often be neglected on websites, however they are serious Google ranking factors. With the majority of our website builds, SEO rankings will naturally improve as your website will be set up according to how Google favours sites.
Having an ongoing SEO strategy is whole other (long term) ball game. We can help you with that too – ask us about our organic SEO & content services.
FAQ – Google Ads & PPC
Due to the variables of every business (locations, services, team size, budget etc) our Google Ads management cost is determined after an initial chat with our Ads experts.
That being said, statistics show that the average Google Ad returns $2 for every $1 spent. So you’ll quickly make back your investment, and then some. It’s a no-brainer!
Google Ads are highly strategic and targeted to reach your ideal client. They are measurable and the ROI (return on investment) makes their investment a no-brainer!
It also depends on what your goals are: If you need to convert clients and fill books fast, we generally recommend a Google Ads strategy. Ads can also push clients to that new team member whose books are empty, they can target a particular service or offering that you want to push, and can also target a particular geographic area that you won’t be able to rank organically in.
Organic SEO & Ads strategies do work hand-in-hand, which is why we recommend working on both.
One of our values at NCC is transparency. As part of your Ads management, you have access to a live reporting dashboard where you can see the good, bad & ugly (but mostly good)! The dashboard shows you details like how many clients have converted, how much you have spent and how much you have made from your ads in return.
We do come across the rare case where ads strategies don’t have the same level of success as others. In these cases, we’re honest & upfront with you! Our team will strategise to offer you other solutions. At the end of the day, we want your business to win too!
Although Google Ads is one of the fastest online marketing platforms to get results on, there is still a ‘learning’ period in which the Google algorithm indexes your ads. Google states that this learning period is approximately 7 days. After the 7 days we will optimise the copy, keywords and targeting of the ad.
The process of launching, optimising, and waiting on Google to learn the ads generally takes up to 1 month, after which you will begin to see more accurate results. However, the longer you optimise your ads the better your campaigns will be, so we suggest that the most accurate results are seen after 3 – 6 months.
Your Ad spend is up to you, but we can make recommendations based off your business and our expertise. For example, for a one-location business with three service campaigns, we’d suggest $1,000 per month.
The best way to calculate your ad spend is to determine your average customer lifetime value. Then consider what acquisition cost you would pay for a client, as a percentage of that value. Then determine how many new customers you could handle in a month. Times the acquisition fee by the desired customers and that’s your monthly ad spend!
Maybe… But we know for sure that your time can be better used elsewhere. On average, a good Google Ads account needs about 2 – 3 hours of managing per week. And that’s if Google hasn’t changed their algorithm and you have to optimise accordingly. That’s time that can be used to nurture new clients, train team members, launch a new business, hang out with your kids… you get the point.
In our experience, doing ads yourself is not worth it. The majority of accounts that come our way have been under-optimised, full of ‘fake conversions’ and use keywords that are wasting your money. It’s mind boggling!
We offer Google Ads management and strategy in 6 month blocks. This is so that there is adequate time to properly optimise your ads and keywords, and drill down on your targeting. We have found that only after 3 – 6 months can you begin to see proper consistent growth of leads who will usually become lifetime clients.
What we guarantee is a Google Ads account that is highly optimised to convert clients. However, the results will vary depending on your ad spend, spend distribution, your services, reputation, demographic, population, expectation etc.
If you’re a one-location clinic in a small town you cannot expect the same results as a multi-location clinic in a large city. We aim to bring in new clients on a consistent basis that your business can sustain.
FAQ – SEO & Content Strategy
Because your website setup is the foundation for great SEO, we only offer our SEO services to clients who’ve had their site built by NCC. If you’re not sure whether your website is up to scratch, test it for free here.
Organic SEO is a long term strategy, so we’ll first have a chat about what you’d like to achieve with your SEO. Our SEO services are holistic to ensure your website, content and local business SEO is up to scratch with how Google prefers it to be. Once we’ve had a chat, we’ll determine what the most profitable areas of your SEO are to focus on and will work on strategies month to month.
Keep in mind that organic SEO will take some work from you too – whether that’s writing content based on our recommendations & guidance, reaching out to other businesses from our backlink research or updating website listings as we find inaccuracies.
Our monthly SEO health monitoring includes:
-Monitoring your rankings for your primary keywords, traffic rankings & top pages
-Backlink monitoring and disavowing toxic backlinks
-Monitoring & fixing broken links, crawlability & any SEO errors
-Finding new backlink opportunities as they arise. As the business owner, it will be up to you to follow up on these opportunities (we can help you with a plan to do so!)
-Monitoring the accuracy of your online business citations. If we find any discrepancies, as the business owner it will be up to you to contact listings to request changes.
We can also send you a monthly report with details on the above.
Organic SEO is a long term strategy, which is why we recommend a minimum of 6 months on our packages. While there are some optimisations that can give instant results, most SEO takes around 3-6 months to get results.
We only take on clients who we know we can help, but with SEO there are no hard & fast rules, which is why we make no guarantees for the coveted number one spot in Google.
What it will take to rank first is different for every website & business, and also depends on some factors that are out of our control: such as your competitors, your local reputation and your online reviews to name a few.
Yes! We have a free Google My Business Masterclass available for our clients, and can give you recommendations and tips through our dedicated Slack communication channel.
Yes! Our SEO consultant is a pro at creating strategies for blogging and local content. We do know that you’re the expert in your field, so we’ll work with you to create web content.
We’ll provide topic & keyword recommendations, writing guidance, editing & optimisations for your content. You’ll need to be able to write the bones of the content from our expert recommendations & guidance.
We can also help you find new keywords that have a high chance of ranking, and help with a local content strategy.
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