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About A Growing Understanding

A Growing Understanding Speech Pathology was established by Lauren Haskins who was looking to extend herself professionally and help build children’s confidence in communication. Lauren wanted to create a practice that was true to her experience, and provide individualised speech pathology services for children and their families within Newcastle, Lake Macquarie, Port Stephens, and the Hunter Region.

The Collaboration & Results

Lauren is the founding director of A Growing Understanding – Speech Pathology and was referred to us by the legends at Clinic Mastery. A fellow Newcastle local she reached out to Newcastle Creative Co. after having her site built just a few months prior by a graphic designer only to find out it wasn’t built to proper standards.

Like a lot of graphic designers out there, the site had been created purely from a visual perspective only. It huge image files, poor optimization and a serious lack of technical SEO setup. On top of that, no redirects were set up from the previous site. This all resulted in a loss of traffic, slow load times and a frustrating user experience that didn’t make sense.

Lauren originally started on one of our Care Plans to help improve her sitespeed as the hosting provider was not the best with the desire to get a rebuild once she had done more of the Clinic Mastery course.

Lauren was mostly happy with the design, and we aimed to keep it as close as possible without compromising what the end goal was. A site that loads quick, is easy to get around, is visually appealing and set up so visitors can make their own appointments. So Cliniko embed was essential.

We went back and reassessed the sitemap and the user journey and ended up changing it quite a bit, plus expanded out the site to include custom staff profile pages where they could refer and encourage their regular patients to re-book.

Midway through the build Lauren had actually expanded and secured a new location in the heart of Newcastle. A location where she ideally would like to rank for. Going from two to three locations meant a decision to make them separate landing pages that her external marketing company could use to target specific people in that area.

Once we launched, Lauren found that her Drift chat was not working the way she hoped and decided to switch over to our suggested live chat plugin Tidio and hasn’t looked back.

At the time of writing this portfolio she has set the ambitious goal with her external marketing team of 60 new clients within 2 months and we are confident she has a website that is geared to take them on.

It was a pleasure working with Lauren who took a very professional and open minded approach to her new site and we hope she crushes her goals.

Check out the Before/After on Pagespeed!

Project Details

Site Inclusions

  • Multi Page Site
  • Custom Landing Pages
  • Custom Location Pages
  • Strong Call to Action
  • Tidio Chat
  • Automated Form Emails
  • Performance Optimized
  • Custom Contact Page
  • SEO Optimized
  • Custom Team Pages

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