About Arana Hills Physiotherapy
Arana Hills Physiotherapy provides quality Physiotherapy and exercise solutions based out of – you guessed it… Arana Hills, Queensland. They are a team of experienced & committed clinicians who help people get long term results from all aches, neck pain, headaches, & injuries.
You can find out more about Arana Hills Physiotherapy here.
Before/After Home Page:
The Collaboration & Results
Turns out Dave from Arana Hills Physiotherapy had been stalking Newcastle Creative Co for quite some time before he reached out to us. And you know what. We are totally cool with that! He read our blog posts, listened to our podcasts, trawled through our portfolio… This guy was thorough! So much so that we felt like we already knew him before he decided to take the plunge and jump on board with NCC.
We have to say though, as we dug a little deeper during a Discovery Session it became clear that Dave was in need of some NCC love. He had 3 domains. His primary at the time was aranahillsphysiotherapy.com, he also had aranahillsphysio.com.au which for some reason had Google Ads running to it? And lastly he had registered aranahillsphysiotherapy.com.au which had nothing on, but was still live.
The decision was made to bring everything under aranahillsphysiotherapy.com.au and set up a MAJOR redirection plan from the other two domains. Ultimately this would benefit him more from a Local SEO perspective. Plus it would just tidy everything up and make life easier for everyone. But I am getting ahead myself… Back to Dave (a Hammer Thrower in a previous life) and the new website build.
As you can see from our before and after screenshots. There is quite some difference.
The first major and really obvious factor is the branding. Arana Hills Physiotherapy has amazing branding! And credit to Dave for going against the navy grain that most Physiotherapy clinics seem to take. With that pop of outrageous orange and the contrasting lighter blue, it really does stand out from the pack. Combined that with his beautiful watermark, we worked really hard on incorporating these elements and styles into the website. From the staggered page breaks pulled from the watermark to the fonts and button colours. Everything is right on brand point.
The build overall took a wee bit longer than expected, but this was in part due to the COVID lockdown and lack of opportunity for a photographer to come in. Tell you what though, when they did, what an amazing job they did manage to do. The images are unique, with a soft filter over all of them, they are consistent and really add a nice personal touch to the website.
Before/After Book Online Page:
So we all know that (Julian) is pretty obsessed with balancing out great design with the more technical aspects that are essential to websites these days. Humble brag right now, but the results are off the scale. We took the pagespeed to a perfect 100% score. Up from 89%. The server speed had a whopping increase of 31% taking it to 97%. Loadtime is now down to 3.2 seconds from 7.9 and let’s not forget the notoriously difficult Lighthouse test by Google. You can test it yourself here.
A staggering 48% increase in performance, 14% in Accessibility taking it to 95%, the site now scores 100% in Best Practices & SEO! All of this really has helped Arana Hills Physiotherapy get re-indexed, re-crawled and immediately start climbing the ranks in search results. Early indicators have already shown an organic increase in traffic.
It was a absolute pleasure working on this website with Dave. He is a super fun and funny guy with an incredible vision for his practice and team. We are looking forward to now moving into the next phase of content marketing, SEO & SEM with Dave and the team. Time to fill those books up! P.S Thanks for the review too Dave!
Check out the Before/After on Pagespeed!
What about that Google Lighthouse test!
- Client: Arana Hills Physiotherapy
- Date: August, 2020
- Category: Website
- Website: Arana Hills Physiotherapy
- Multi Page Custom Branded Site
- Major Redirection Plan
- Mobile Friendly & Optimized
- Extensive Custom Services Pages
- Conditions Landing Pages
- Custom Staff Pages
- Strong Call to Actions
- Automated Form Emails
- Performance Optimized
- Custom Contact Page
- SEO Optimized
- Custom Team Page
- Local SEO Optimization
- Cliniko Integration