About Body Institute

Body Institute is the place for people to renew, to get a fresh perspective and to replenish the boost they need to restore health. Whether it be to consult with a naturopath, to access the very best natural health products or enter a juice cleanse.

The Collaboration & Results

Karina approached us with a unique situation, but one we have seen before. She was re-branding from Sowelu Wellness & Bodhi Cleanse to Body Institute. The goal was to move Sowelu Wellness and Bodhi Cleanse, which were both well established websites and respectively getting upwards of 20,000 hits a year each, to a single site; Body Institute. So straight away we knew we had to have a solid redirection plan in place. But before that happened…

We decided it would be best to do an in-depth paid discovery session. As we were effectively moving from a business that was being run out of her home to a brick and mortar store the scope of the project quickly escalated. The new website Body Institute was to be an online shop for both products and her juices that required a complete custom delivery system. One where specific ordering days which had to work with her delivery days and cut off times that could only be delivered to specific post codes all with custom pricing needing to be incorporated. On top of that the site needed to be able to handle the online booking for the naturopathy services. And then have the capability of running and promoting events. Did we mention the blog too? Oh and the custom services landing pages. I think you get the idea…

With dual call to actions, complete custom shop, online booking, blog, events, services pages and more! This was a beast of website.

Now in saying that, Karina was an absolute legend throughout the entire process. Supplying a solid brand style guide, prompt to reply and kept things going as quickly as she could while juggling the all too familiar obstacles of leases, supply chain issues, landlords, banks not to mention having a baby in the middle of all that!!! Mad respect.

At the end of the day the project was a complete success. With a solid redirection plan in place there was no loss in traffic. And in fact the day we went live, she started making sales. Now thats what I call a quick ROI.

With a few tweaks to the shipping options, it was all a smooth transition and Karina now takes advantage of our Care Plan via Slack. We look forward to setting and smashing more goals with Karina in the future and taking Body Institute to new heights.

Check out the Before/After on Pagespeed!

Project Details

  • Client: Body Institute
  • Date: November, 2019
  • Category: Website
  • Website: Body Institute

Site Inclusions

  • Custom Redirection Plan
  • Merged 3 Brands into one
  • SEO Consulting
  • Extensive Sitemap 
  • Multi Page Site
  • Custom Services & Conditions Landing Pages
  • Custom Staff Pages
  • Multi Call to Action
  • Online eCommerce Store
  • Fully Custom Shipping Options
  • Online Booking Form
  • Automated Form Emails
  • Performance Optimized
  • Custom Contact Page
  • SEO Optimized
  • Custom Team Page
  • Events Integration
  • Google Analytics
  • Google Search Console

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