About Contemporary Psychology
Contemporary Psychology is based in Melbourne and is a modern space filled with a passionate group of psychologists that work to educate and inspire the public on mental health and wellbeing.
They believe psychological health care should be accessible, supportive and effective. The clinic offers education, assessment, counselling, short term coaching and long-term therapy for all those with curious minds. All staff are qualified and experienced and uphold strict ethical standards. They also provide a modern professional space where everyone in the community is welcome.
Before/After Home Page:
The Collaboration & Results
Claudia has jumped on-board with Newcastle Creative Co. after being referred from Clinic Mastery. The single location psychology clinic is based in the St Kilda and her main goal with the site was to ramp things up over a 12 month period by bringing on more practitioners so she does less consulting and more of the running of the business/spending time with he dog.
Claudia was looking for an approachable, fresh, clean website with an emphasis on things that are animated, move, shake and offer ‘micro-interactions’ to make the site that little bit more interactive and engaging/eye catching. She liked her current tagline ‘Learn More About You’ and we thought a possible CTA could be ‘Let’s Talk’. She heavily disliked the stereotypical Psychology sites/imagery like stones, water and other ‘peaceful’ meditation style communications and wanted to opt for more fun and engaging photography.
While Contemporary Psychology is a local business and the website has been primarily set up for local search, she didn’t want to be limited to that. So expanding out her Telehealth options is something to explore which works inline with the overall content strategy of having and being ok with a broader reach.
Claudia was also looking to tweak her current branding that we simultaneously refreshed during the rebuild process. The longer term goal for Contemporary Psychology is to focus on keywords to help rank through organic content marketing, educational resources and blogging in order to broaden her ‘digital footprint’.
Lastly, we set the website up with a foundation to potentially expand out into online courses and selling resources. A great idea and so needed in the world we live in today.
Overall we are thrilled with the end result. One of Julian’s favourite parts is the effect behind the header which not only catches the eye, adds that movement in that Claudia wanted, but also right down to the smallest detail is in line with her branding colours. On the performance and speed not, take a look at the results below. Like all our rebuilds we focus heavily on speed and optimization and this website was no exception.
Before/After Contact Page:
Check out the Before/After on Pagespeed!
Check out the Before/After on Google Lighthouse!
- Client: Contemporary Psychology
- Date: September, 2020
- Category: Website
- Website: Contemporary Psychology
- Brand / Logo Refresh
- Multi Page Custom Branded Site
- Mobile Friendly & Optimized
- Custom Services Pages
- Conditions Landing Pages
- Custom Staff Pages
- Strong Call to Action
- Automated Form Emails
- Performance Optimized
- Custom Contact Page
- Local SEO Optimized
- Custom Team Page
- Multi Location Local SEO Optimization
- Halaxy Integration