Social media content creation, strategy, PR and photography for Michel's Patisserie | Newcastle Creative Co

About Michel’s Patisserie

Michel’s Patisserie love all things delicious… French-inspired delicacies and award-winning coffee. Michel’s ask you to join them in celebrating the good things, the big occasions, the cherished moments and the special times with friends and family. Michel’s Patisserie & Café offers all the coffee you love and special order cakes plus all-day breakfast, burgers, fries, salads, light meals and now beverages at participating stores. Bon Appetit!

The Collaboration

When we were approached by Cherie at Michel’s Patisserie Maitland, Pender Place & Riverside Plaza the goal was to lift both franchise locations online presence. Michel’s has a national presence on social media and their website however, Cherie wanted to add in the localism to her social media strategy, stand out from the other cafe’s in her immediate vicinity and advise people that the Riverside store was now a licensed venue.

Cherie introduced new menu items exclusive to the Riverside store and with the professional photography shoots was able to lift the profile of both franchises. Cherie was a delight to collaborate with and took on board all of our suggestions around using creative content, competitions and external platforms to increase her presence, followers and foot traffic.

Project Details

Social Inclusions

  • Strategy
  • Management
  • Social PR
  • Content Creation
  • Photography
  • Graphic Design

The Results

Posts in total
Facebook Followers
New Instagram Followers
Instagram Increase
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