About Mid Coast Podiatry

Mid Coast Podiatry was started in September 2010 by Esher Townsend, renting a room part-time in a GP practice. Two years after starting, the practice moved to Wynter Street in Taree and bloomed from there. They now have three full time podiatrists and have clinics in three locations: Taree, Wingham and Port Macquarie.

You can find out more about Mid Coast Podiatry here.

Before/After Home Page:

The Collaboration & Results

As another valued member of Clinic Mastery, Mid Coast Podiatry Clinic Owner Esher Townsend reached out to us in need of help with her website. To be honest it wasn’t even a question of auditing the site. She was dead set ready to get a rebuild! And she sure as hell didn’t want to do it herself.

Take a look at the before and after below. Obviously we took a really different approach when it came to her branding. The previous developer pulled the darkest elements out of her brand and made that the primary colour. We did the opposite. We felt that if a clinic were to be inviting and well ‘clinical’ then it should be light, fresh and clean. It’s quite literally dark to light on this one…

Of course we love to talk about the technicals of our site builds too, the original site like so many we come across was missing a lot of the requirements needed for a quality local business website to help with ranking. And of course like all of our local business website rebuilds we made sure was a part of this build. She now ranks #1 for 2 out of 3 of her target keywords! So good..

Now getting Esher off WIX or whatever restrictive CMS she was on before and rebuilding a site that has good technical practices and structured resulted in performance gains too. With a whopping 8 SECONDS shaved off the total load time a 16% increase in pagespeed and topping out at 98% we couldn’t be more happy with this. That’s a 3.2 second load time!

Before/After Contact Page:

And don’t just take our word for it. Check out Esher’s Google review:

At the time of writing this portfolio (end of August 2020) we got an email update from Esher saying:

I am getting so many online bookings since the website went live, pretty cool!

I don’t know about you, but getting “so many bookings” after only being live for just over a month is pretty amazing. Especially in the midst of the COVID crisis. Just goes to show you really need a website that is going to work hard for you!

Check out the Before/After on Pagespeed!

Project Details

  • Client: Mid Coast Podiatry
  • Date: July, 2020
  • Category:¬†Website
  • Website: Mid Coast Podiatry

Site Inclusions

  • Multi Page Custom Branded Site
  • Mobile Friendly & Optimized
  • Custom Services Pages
  • Conditions Landing Pages
  • Custom Staff Pages
  • Strong Call to Action
  • Automated Form Emails
  • Performance Optimized
  • Custom Contact Page
  • SEO Optimized
  • Custom Team Page
  • Multi Location Local SEO Optimization
  • Cliniko Integration

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