About Sole Podiatry

Sole Podiatry provides high quality podiatry services, specialising in the diagnosis and treatment of a variety of common and unusual foot complaints including heel pain, ingrown toenails and chronic sports injuries. Their podiatrists, doctors, and foot specialists maintain a high standard of care to ensure all their clients are achieve the best outcomes. They also provide Shock Wave Therapy for patients who experience heel pain conditions such as plantar fasciitis, heel spurs and Achilles tendonitis.

The Collaboration & Results

When Jess reached out to us about re-building her exisiting website she had a few simple requests. Make it secure, make it user friendly & make it something that is a little more ‘Sole Podiatry’.

After running a comprehensive website audit on the exisiting site, this gave us a much greater insight into the technical aspects of the site that needed some love too.
The old site had nearly no SEO optimisation, let alone Local SEO optimisation. Part of the rebuild was to separate out the location pages and add the structured data and Schema markup so that Google could better understand what was going on.

We tweaked her branding to be better read on web to mobile, incorporated her branding by balancing out the bold blue with the pop of vibrant green for the main call to action. We also weaved the waved effect from the foot icon across the site too. This helped soften things up.

Our in-house jack of all trades Josh added a ton of visual goodies to the site including box shadows, floating and sticky call to actions and info boxes. He even threw a few pitter-patter feet across the background.

On a conversion optimisation level, we looked closely at the landing pages and how to make these easier and more convenient for users to make a quick booking. So we embedded the booking form at the bottom of most pages.

From a performance and security perspective the addition of the SSL, or ‘little lock’, made the site fully secure. And you’ll see below how we again crushed the page speed score. And as we all know, a quick website makes for a great user experience which leads to more conversions!

It was an absolute pleasure working with Jess and the team at Sole. They delivered all their content quickly, efficiently and on time, making the project a smooth transition when going live. Speaking of which, we cannot forget the redirection plan that was implemented to ensure there was no loss in traffic. In fact we saw organic traffic increase over the following weeks after launch. Mostly due to all that yummy Schema & proper SEO implementations.

Check out that Pagespeed!

Project Details

  • Client: Sole Podiatry
  • Date: January, 2020
  • Category:¬†Website
  • Website: Sole Podiatry

Site Inclusions

  • Full Rebuild
  • Redirection Plan
  • Multi Page Site
  • Custom Services & Conditions Landing Pages
  • Custom Staff Pages
  • Strong Call to Action
  • Automated Form Emails
  • Performance Optimized
  • Custom Contact Page
  • Custom Location Pages
  • SEO Optimized
  • Custom Team Page
  • Local SEO Upgrade
  • Google Analytics
  • Google Search Console

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