About Sports and Spinal

Sports & Spinal Albury was established in 2014 by Dr. Vaughan Saunders with the goal to provide Albury with an Osteopathy (AKA Osteo) service that would be unmatched in the region. They set out to achieve this by quite simply ‘treating everyone like we would want to be treated’.

The Collaboration & Results

Newcastle Creative Co. was approached by Vaughan through the Clinic Mastery program. He had some concerns and queries around SEO and wondered like so many of our other clients why he wasn’t ranking or being found on Google.

Again, like a lot of clients we see come our way, a website had been created and was not performing or returning the results promised or desired.
After a more in-depth look at what was going on, we suggested it would be best to rebuild. We also noticed that despite being charged by another freelancer to ‘SEO’ the site, nothing had actually been done.

So we began the rebuild process, plus breaking off a few of the mis-informed bits of information by previous contractors around not needing live chat (awesome for lead conversion), no real need for services pages (we know.. hard to believe right) and a few other things we settle on a new site map and got to work.

Vaughan was fantastic and highly responsive throughout the whole process and supplied us content very quickly! This helped immensely with project deadlines and timeframes. He also managed during this time to take some excellent photos’ which really helped add that personal touch.

With the addition of a range of services pages which double as landing pages for paid SEO purposes, we also added personalised team member pages with profiles plus individual practitioner Cliniko embeds for bookings. Making these pages the ultimate ‘Business Card’ for his staff.

Overall we shaved seconds off the new sites load time, added Local SEO meta to help with indexing and ranking and the site is now on track to start climbing ‘The Google’. With the help of Josh’s Paid Digital Marketing service’s we know that Vaughan and Sports & Spinal are going to crush their booking goals.

Check out the Before/After on Pagespeed!

Project Details

  • Client: Sports & Spinal Albury
  • Date: August, 2019
  • Category: Website
  • Website: Sports & Spinal

Site Inclusions

  • Multi Page Site
  • Custom Services & Conditions Landing Pages
  • Custom Staff Pages
  • Strong Call to Action
  • Drift Chat
  • Automated Form Emails
  • Performance Optimized
  • Custom Contact Page
  • SEO Optimized
  • Custom Team Page
  • Local SEO Upgrade
  • Paid Digital Marketing 

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