Hear from Emily as she introduces the course and shows you a sneak peak of the course dashboard, what sort of results you could come to expect and why investing in your Local SEO will be a great strategic decision for your business.
Easy to Understand, Step-By-Step Course
You don’t need to be a web whiz to get great SEO results! We know you don’t have endless hours to dedicate to finicky, technical work. That’s why this course is designed to be easily understood and implemented.
You’re not required to have any coding or SEO knowledge for this course. We provide you with easier options to implement those (sometimes) trickier parts of SEO. For some of the more technical parts, you can always reach out to us or your developer for help.
The course is designed to move through step-by-step, to ensure the important foundations are put in place first. We’ll guide you through each section and lesson so you can implement SEO changes as you go.
The online course setup means you can work through the lessons at your own pace. There’s no time limits or deadlines, and you can refer back to lessons as much as you like.
Specifically for Local Business
If you’re a local business, you’ve got a specific target market – a local market! Some SEO strategies will have you fighting for online traffic that won’t end up converting. It doesn’t help your business to get website traffic from other countries! That’s why we specifically teach you how to target high-converting local searchers and your local audience.
Learn & implement strategies that will see your website rank in local search results.
With Google features such as the local finder and map pack, you have the opportunity to be seen by your ideal audience quickly and easily. We look at what you need to do to get to the coveted top three results.
Learn the importance of creating locally-targeted content and how to do it strategically.
Ultimate Blogging & Content Strategies
Optimise Your Blog Posts from start to finish. In this section we learn how to strategically research and create content that has the best possible chance of ranking, helps your website’s overall SEO strategy and attracts warm leads to your website.
Learn blogging best practices both before & after you hit ‘publish’ to optimise your posts for ultimate rankings, traffic and shares. You’ll be able to create a library of blog posts that build on your website’s SEO, brick by brick.
How do you choose a keyword for a page or blog post? We look at how to research the best keyword variations, learn how to find out how many keyword searches are taking place and what your chances of ranking are.
Local content has huge untapped potential for reaching your desired target market. We delve into how to create and specifically optimise local blog posts and content.
Comprehensive Approach to SEO
Stop spending time on strategies that don’t deliver. Common SEO information will have you working on your basic keywords, meta descriptions and content without a strategy. While these factors are a part of SEO, there’s more to it if you want to see real results.
Google is looking to rank websites that contain more than just great information. In the SEO for Local Business course, we look specifically at why your website might not be ranking by addressing the key areas that search engines are looking for.
Yep – some factors are going to make more difference than others when it comes to SEO! We’ve done the research and testing to know exactly what will move the needle with your rankings. AKA we know what you need to spend your time working on, and what to brush over.
While your website will always be at the centre of SEO, there’s other tools that affect how your business appears in search results, especially for local search. We dive into what you can also improve off your site to grow your online presence and therefore improve your SEO.
Your Course Teachers
Emily is an SEO & Content Strategist, and has been blogging personally for four years. In that time she’s seen major success in her SEO content strategy. Her blog has been featured on other popular websites such as Apartment Therapy and Martha Stewart, and receives hits within the thousands from Google on a weekly basis. She specialises in creating content strategically for ranking on page 1 of Google and strategies for local business SEO, including reaching the top 3 map pack listings.
She has also been featured on the Clinic Mastery podcast, where she gives tips and dispels myths relating to SEO.
Julian is Newcastle Creative Co’s Creative Director. He specialises in creating websites that look great, perform well and most importantly convert customers. With eight years experience in web development, Julian is a pro at the technical side of SEO that lies in the foundation of a website. Julian will lead you through your website’s performance, setup and indexing to ensure your SEO is off to a great start.
Listen to Julian’s expertise in web development in one of our Creative Juices Podcast episodes, Creating Websites that Users Love.
The content, lessons & topics covered in this SEO course are going to set you and your business up to win online.
- Online Course
- Video Lessons
- Worksheets & Tutorials
- Work at your own pace
- Support Available
- Price Per Student
5 Star Solutions.
Don’t take our word for it. Check out our Google Reviews. We strike the perfect balance between clean, crisp design and excellent user experience. Crafting Courses, Plugins & Websites that are truly optimized for speed & SEO. Ensuring our client sites looks great, are firing on all cylinders & their business is at the top of it’s digital game.
We never recommend anything we wouldn’t use or implement ourselves. Everything we offer from plugins to our course material we ACTUALLY use on our clients websites. Results you can trust.
Julian and the team at Newcastle Creative Co have been fantastic to work with- prompt and helpful communication, delivered on results and consistently friendly assistance. I wouldn't hesitate to recommend their service to other businesses seeking website support.
Section 1 – Introduction to SEO
Let’s start with the basics! We look at what exactly is SEO, get an overview of the course and walk through interpreting and using the data in your Google Analytics account.
Section 2 – Technical SEO Strategy
Learn how your website’s setup is the foundation for great SEO performance. We’ll give our best recommendations and advice on making sure your technical SEO is the best it can be.
Section 3 – Off-Page SEO
Your business’ online presence plays a critical part in your rankings – especially for local search. That means there’s factors outside of your website to optimise! We go through what these are and how to control them.
Section 4 – On-Page SEO
In this section we look at everything encompassing your website’s SEO and how to optimise each page on your site, including location pages for multi-location businesses.
Section 5 – Blogging & Content Strategy
Want to write relevant, shareable and optimised content on your site? We’ll take you step-by-step through the process of finding ideas, validating them for ranking well, finding out how many searches your keywords are getting and building an overall content strategy to increase your traffic.
Section 6 – Troubleshooting traffic drops
We walk you through how to manage drops in traffic due to algorithm updates, technical issues and more.
What Do I Need to Have Access To?
For this course you’ll need to have access to make changes on your website. Some other programs you’ll need access to include Google My Business, Google Analytics and Search Console. However if you don’t currently have access to them, we can work it out during the course.
Do I Need to Purchase other Tools for this Course?
Nope! The SEO for Local Business course is designed to be all-in-one, meaning you won’t need to purchase any other SEO tools to complete it.
In some lessons, we do look at some paid options that make SEO a little easier, however they’re not compulsory to have and it’s up to you whether you’d like to invest in them.
What if I Don’t Know How to Code?
No problem! This course is designed for those that have no previous SEO or code knowledge. You may be required to copy & paste code, but that’s all.
What if I Need Help?
We have a support system where you can submit a ticket if you need help. We’ll get back to you quickly and are here to answer questions or offer help if you need it!
What Does the Course Consist of?
Each lesson will have a video tutorial that will address theory as well as practical SEO implementations. We like to explain why certain SEO factors are important, share some facts and figures and then show you how to implement those changes too.
Some lessons will also contain notes & worksheets to help you out.
Do you Guarantee I’ll Rank Top of Google?
SEO is dependant on a huge number of factors, including how well your competitors are doing. For this reason we cannot guarantee you’ll hit that number 1 coveted position (and neither will any other SEO expert)!
In saying that, our strategies are tried and tested to improve your SEO presence. Just like training for a race, SEO is an ongoing process where the more ‘workouts’ (or optimisations) you can do, the more likely you are to ‘win’ (or outrank your competitors)!
How Long will it Take to See Results?
Organic SEO is a long-term strategy. This means it can take anywhere from 3-6 months before you see results from your efforts. In saying that, you may notice some quick wins if you are able to implement some lessons straight away.
We recommend taking note of your rankings in Google Analytics and local search before starting the course, so you can assess how far you’ve come!