Why Google Ads Management?
Every business owner wants to grow their business with new clients and more purchases. And businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads. It’s as simple as that…
Well, almost. It’s not as simple as throwing money at Ads and hoping for a great return on investment. There’s keyword research, demographic & population assessment and consistent optimisation involved in a successful Ads account. Plus the 20,000 algorithm changes result in a lot of time spent in research and management. That’s where we come in.
We can set up, manage and optimise Google Ads on behalf of your business so that they are the best they can be. Leave it in the hands of the pro’s (that’s us) so that you can focus on providing an amazing experience for your newly acquired clients.
Due to the variables of every business (locations, services, team size, budget etc) our Google Ads management cost is determined after an initial Discovery Session. Our Discovery Sessions are $149, which will be discounted from your Google Ads set-up fee if you choose to use our service.
That being said, statistics show that the average Google Ad returns $2 for every $1 spent. So you’ll quickly make back your investment, and then some. It’s a no-brainer!
Your Ad spend is up to you, but we can make recommendations based off your business and our expertise. For example, for a one-location business with three service campaigns, we’d suggest $1,000 per month.
The best way to calculate your ad spend is to determine your average customer lifetime value. Then consider what acquisition cost you would pay for a client, as a percentage of that value. Then determine how many new customers you could handle in a month. Times the acquisition fee by the desired customers and that’s your monthly ad spend!
That’s fine! But there’s a reason why you’re looking at this page. Perhaps you have a sneaky suspicion that your return on investment could be much higher? In many cases, this is true. Because many people THINK Google Ads are easy. But we have come across account after account full of competing keywords, terrible targeting and unoptimised campaigns.
Our first step is to listen to your goals in a discovery session and then assess your Google Ads account in light of these targets. We can then give you a better idea of if your suspicions are correct and how we can help.
‘Guarantee’ is a word that hides a lot of expectations. What we do guarantee is a Google Ads account that is optimised to convert clients. However, the results will vary depending on ad spend, spend distribution, your services, reputation, demographic, population, expectation etc. If you’re a one-location clinic in a small town you cannot expect the same results as a multi-location clinic in a large city. We aim to bring in new clients on a consistent basis that your business can sustain.
Although Google Ads is one of the fastest online marketing platforms to get results on, there is still a ‘learning’ period in which the Google algorithm indexes your ads. Google states that this learning period is approximately 7 days. After the 7 days we will optimise the copy, keywords and targeting of the ad.
The process of launching, optimising, and waiting on Google to learn the ads generally takes up to 1 month, after which you will begin to see more accurate results. However, the longer you optimise your ads the better your campaigns will be, so we suggest that the most accurate results are seen after 3 – 6 months.
We offer Google Ads management and strategy in 6 month blocks. This is so that there is adequate time to properly optimise your ads and keywords, and drill down on your targeting. We have found that only after 3 – 6 months can you begin to see proper consistent growth of leads who will usually become lifetime clients.
You can. But before you do, you need to ask yourself whether your time can be better used elsewhere. On average, a good Google Ads account needs about 2 – 3 hours of managing per week. And that’s if Google hasn’t changed their algorithm and you have to optimise accordingly. That’s time that can be used to nurture new clients, train team member, launch a new business, hang out with your kids… you get the point.
In our experience, unless you have either been doing it for a while, have been trained by an expert, or you have tonnes of spare time to research, it’s not worth it. The amount of unoptimised accounts with “fake conversions” and keywords that are wasting money is mind-boggling.
Some of our results
Here’s a little look into what sort of ROI to expect. Based on the Healthcare industry.
Avg. Cost per Conversion
Avg. Cost per Click
Avg. Conversion Rate
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