With over 400 million daily users (and rising!) Instagram Stories are a must for your business’ marketing strategy. But the rules are a little different to what you’d expect. Here are the top three tips to take your Instagram Stories to the next level (they may not be what you’d expect).
Tip #1: Consistency over quality.
Yes, this flies against everything you’ve heard but here’s the thing about social media; your visibility is directly linked to your activity. Now, this doesn’t mean you should post ANYTHING but you do need to find the healthy balance of quality and quantity. Anyway, Instagram Stories only last 24 hours so don’t sweat about creating a perfectly designed story. Which leads to the next tip…
Tip #2: BE REAL.
You’ve already got a perfectly curated Insta feed, you already have enough quality Facebook posts, people are looking for authenticity. So be real! Stories are a great way to be real with your audience, give them a behind the scenes look at the inner workings of your life and company. This builds brand-trust, engages your audience, and keeps your brand at the top of the feed. Here’s some simple ideas; a Boomerang video of your lunch, a quick Q&A with a colleague, or just a short video to say hi.
Tip #3: Deliver value.
While consistency trumps quality, it should never trump value. Read closely; while consistency ensures visibility, value ensures engagement. Your goal isn’t to get views, it’s to get engagement and leads. The best way to achieve this is to deliver content that is considered valuable to your audience. Keep it interesting, keep it helpful, and make it easy for your audience to take the next step.
Those are just some tips for raising the bar of your Instagram Stories. The secret of a great Instagram Stories strategy for your business is to lower the bar; people watch your stories to see the real you, and the inner-culture of your business. Before committing to you or your brand, people want to feel like they know you. What better way to do this than Instagram Stories?