What Goes Into Building Pages That Work? | Creative Juices Podcast | #17

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On today’s episode, we talk about the consumer psychology principles that inform the process of building pages that convert. This one might not be for everyone, and it isn’t a step-by-step quick fix guide. Rather, these are the principles we’ve learned from 15 years of building websites and measuring their effectiveness.

What’s In This Episode?

  • Clarity / Simplicity of Design (2:55)
  • Colour Psychology (10:30)
  • Scarcity (15:55)
  • Reciprocity & Creating Indebtedness (19:50)
  • Cognitive Dissonance (25:30)
  • Empathy (27:07)

Mentioned Resources

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Analytics Metrics You Need To Know For Your Business | Creative Juices Podcast | #18
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(Nearly) Post-COVID Reflections | Creative Juices Podcast | #16

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