On today’s episode, we talk about the consumer psychology principles that inform the process of building pages that convert. This one might not be for everyone, and it isn’t a step-by-step quick fix guide. Rather, these are the principles we’ve learned from 15 years of building websites and measuring their effectiveness.
What’s In This Episode?
- Clarity / Simplicity of Design (2:55)
- Colour Psychology (10:30)
- Scarcity (15:55)
- Reciprocity & Creating Indebtedness (19:50)
- Cognitive Dissonance (25:30)
- Empathy (27:07)
< Coming Soon >